About Social Strategy Pro
We are a dedicated team of social media strategists and project managers transforming how businesses connect with their audiences through strategic digital campaigns.
Our Vision
To become the leading social media strategy consultancy in Greece, known for our innovative approach to campaign coordination and our ability to deliver measurable results that drive real business growth for our clients.
Our Core Values
These fundamental principles guide every decision we make and every strategy we develop for our clients.
Authenticity
We believe in genuine connections and authentic brand storytelling that resonates with real audiences.
Innovation
We constantly explore new approaches and technologies to stay ahead of social media trends and platform changes.
Results-Driven
Every strategy we develop is designed with clear, measurable objectives and accountability for delivering outcomes.
Collaboration
We work as an extension of your team, fostering partnerships built on trust and transparent communication.
Meet Our Expert Team
Our diverse team brings together decades of experience in social media strategy, project management, and digital marketing innovation.
Lysander Theocharopoulos
Founder & Strategic Director
With over 12 years in digital marketing and project management, Lysander leads our strategic vision and ensures every campaign delivers measurable results. His expertise spans from startup growth to enterprise-level social media transformations.
Calliope Mavridis
Senior Project Manager
Calliope orchestrates complex multi-platform campaigns with precision and creativity. Her background in both technology and marketing allows her to seamlessly coordinate teams and deliver projects that exceed expectations.
Evander Nikolakis
Analytics & Performance Specialist
Evander transforms data into actionable insights that drive campaign optimization. His analytical expertise helps clients understand not just what's happening, but why it's happening and how to improve results.
Theodora Kostas
Creative Strategy Lead
Theodora brings brands to life through compelling creative strategies that resonate with target audiences. Her innovative approach to content planning ensures every campaign tells a powerful story.
Alexandros Petrou
Client Success Manager
Alexandros ensures every client relationship thrives through transparent communication and proactive support. His dedication to client success has earned him recognition as a trusted advisor and strategic partner.
Penelope Stavros
Digital Marketing Specialist
Penelope specializes in emerging social media platforms and trends, keeping our strategies ahead of the curve. Her expertise in platform-specific optimization ensures maximum reach and engagement for every campaign.
Our Story
Social Strategy Pro was founded in 2018 with a simple observation: most businesses were struggling to navigate the complex world of social media marketing not because they lacked creativity, but because they lacked strategic coordination. Traditional marketing agencies were treating social media as an afterthought, while specialized social media companies often missed the bigger picture of integrated business strategy.
Our founders, Lysander Theocharopoulos and Calliope Mavridis, recognized an opportunity to bridge this gap by combining their expertise in project management and social media strategy. They assembled a team of specialists who shared their vision of creating a consultancy that could deliver both strategic thinking and flawless execution.
What started as a two-person consultancy has grown into a comprehensive social media strategy firm serving clients across Greece and beyond. We've maintained our core focus on combining strategic planning with meticulous project management, ensuring that every campaign we develop not only captures attention but drives measurable business results.
Today, Social Strategy Pro continues to evolve alongside the rapidly changing social media landscape. We invest heavily in staying ahead of platform changes, emerging trends, and new technologies while never losing sight of the fundamental principles that drive successful social media campaigns: authentic storytelling, strategic targeting, and consistent execution.
Expert Social Media Strategy Consultation in Greece
The social media consulting landscape in Greece has evolved dramatically over the past few years, with businesses increasingly recognizing the strategic value of coordinated digital campaigns. Social Strategy Pro emerged to address a critical gap in the market: the need for consultants who combine deep social media expertise with rigorous project management methodologies.
Our approach differs from traditional social media agencies in that we treat each campaign as a strategic business initiative requiring careful planning, resource allocation, and performance measurement. This methodology has proven particularly effective for Greek businesses navigating the complexities of local market dynamics while maintaining competitiveness in broader European markets.
Comprehensive Digital Strategy Development
The foundation of successful social media campaigns lies in understanding both the technical capabilities of various platforms and the strategic objectives of the business. Our team specializes in creating integrated strategies that align social media activities with broader marketing goals, ensuring that every post, campaign, and engagement contributes to measurable business outcomes.
Through systematic analysis of audience behavior, competitive positioning, and platform-specific optimization opportunities, we develop customized strategies that maximize return on investment while building authentic relationships between brands and their target audiences. This comprehensive approach has consistently delivered superior results for our clients across diverse industry sectors.
Our commitment to excellence extends beyond strategy development to include ongoing optimization and performance enhancement. We believe that social media success requires continuous refinement based on real-world performance data, market feedback, and evolving business objectives. This dynamic approach ensures our clients maintain competitive advantages in an increasingly crowded digital marketplace.